Google has recently changed their SEO Starter Guide. This new version incorporates the Webmaster Academy and SEO Starter Guide into one comprehensive resource that covers search engine optimization, structured data markup, and mobile-friendly websites. You can download it in any of nine languages. It has been updated to incorporate the latest SEO techniques. The search engine optimization process is not a one-time effort. If you have a website, it is vital to have a consistent strategy.
The most important part of your SEO strategy is link building. Without backlinks, your website will never rank well. Promote your content through outreach and social media. Here’s how to get started:
Use meta description tags. Google uses this text in search results. Your page’s meta description should match the search query. It’s also important to have a unique URL for each piece of content. A unique URL is essential for search engines to properly refer users. If your website has different or modified content, make sure to create separate URLs for each. By following these steps, your website will be seen and ranked in search results.