Getting the Word out to Potential Home Buyers

Tips on Getting the word out to potential home buyers in Mechanicsburg PA

If you have just recently put your house up for sale, the main thing you should be concerned about is getting the word out to potential buyers. Marketing is a big deal when it comes to real estate, and the channels you use to advertise your sale can make the difference between a quick sale and a long wait. And while time may not be an issue, buyers usually start wondering if something is wrong when they see a house that is still on sale after a long time.

In this article, we will try to give you a few ideas on how to make your house more visible on the real estate market.

1.       Print media

Nowadays, many tend to overlook print media when it comes to advertising their home. However, a great deal of people still look in the real estate section of newspapers and magazines when looking for a new home, so placing an ad in one or two local publications could prove a good idea.

Flyers are another option to help you gain visibility. Depending on where you are allowed to post them, you can place them on bulletin boards, lighting and stoplight posts, or even in people’s mailboxes.

2.       Online

Everyone connects to the internet these days, whether from their personal computer, tablet or mobile phone. This is why you should harness the huge potential of online advertising.

There are many national or local Real Estate websites where you can advertise your sale – identify those used in your area (other real estate ads are a good indicator) and take the time to post ads on as many as you can find.

Emailing campaigns are also efficient – simply email friends, colleagues and family with a link to the sale, and ask them to spread the word if they know anyone who might be interested.

Last but not least, social media is a great way to connect with people who might be interested in buying your house. Share a link to the home’s website and ask your friends to share it with theirs, or create a Facebook page for your sale where you can post pictures and add relevant details.

 3.       Word of mouth

Ask friends and family to spread the word about your sale to everyone who might know anyone interested in purchasing propriety.  You can also talk to neighbors and let them know that you are planning to move out. Ask them to let you know if they know anyone interested in moving to the area – it’s a win-win situation, as you sell your home and they get a neighbor they know.

We come in contact with people who work with many people, daily, and most of them will be willing to help spread the word. Hair dressers, dentists, manicurists or teachers are just a few. In exchange, you can offer to recommend their services to friends and colleagues. It’s a win-win situation.


These are just some of the ways in which you can spread the word about your sale, the easiest to apply and most effective ones. We hope you’ve found this article helpful, and we wish you the best of luck!

Related: What to Ask Your Realtor Before You List

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